Clinique CNY Campaign

Clinique CNY Campaign

Clinique
CNY Campaign

CLIENT / CLINIQUE APAC & GREATER CHINA / 2019

CLIENT / CLINIQUE APAC & GREATER CHINA / 2019

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Create a Chinese New Year campaign for their social media, website, packaging, videos, print design and collaterals. With the possibility of deploying out to China and all APAC countries (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Vietnam... etc). The output needed to be flexible so that each local market can adapt into different products according to the stock availablity.

Create a Chinese New Year campaign for their social media, website, packaging, videos, print design and collaterals. With the possibility of deploying out to China and all APAC countries (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Vietnam... etc). The output needed to be flexible so that each local market can adapt into different products according to the stock availablity.

Create a Chinese New Year campaign for their social media, website, packaging, videos, print design and collaterals. With the possibility of deploying out to China and all APAC countries (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Vietnam... etc). The output needed to be flexible so that each local market can adapt into different products according to the stock availablity.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Art + Concept + Design)

Photography

Production Planning

Visual QA

Creative Direction
(Art + Concept + Design)

Photography

Production Planning

Visual QA

Creative Direction
(Art + Concept + Design)

Photography

Production Planning

Visual QA

Creative Direction (Art + Concept + Design)

Photography

Production Planning

Visual QA

Creative Direction
(Art + Concept + Design)

Photography

Production Planning

Visual QA

THE RESULT

THE RESULT

THE RESULT

THE RESULT

THE RESULT

Celebrating not only CNY but also emphasising on the beginning of spring. With a fresh and modern approach of pop art illustration including elements that reflect flower blossoming, year of the pig and sparkles of joy.

Collaborating with local illustrator to create assets, photographer for product shoots, animator to produce several videos designated for in-store displays, to illustrate the energy of celebration with seamless transitions between hero products that are brought to life, with unending flow of visuals that kept viewers mesmerised. 


Celebrating not only CNY but also emphasising on the beginning of spring. With a fresh and modern approach of pop art illustration including elements that reflect flower blossoming, year of the pig and sparkles of joy.

Collaborating with local illustrator to create assets, photographer for product shoots, animator to produce several videos designated for in-store displays, to illustrate the energy of celebration with seamless transitions between hero products that are brought to life, with unending flow of visuals that kept viewers mesmerised. 


Celebrating not only CNY but also emphasising on the beginning of spring. With a fresh and modern approach of pop art illustration including elements that reflect flower blossoming, year of the pig and sparkles of joy.

Collaborating with local illustrator to create assets, photographer for product shoots, animator to produce several videos designated for in-store displays, to illustrate the energy of celebration with seamless transitions between hero products that are brought to life, with unending flow of visuals that kept viewers mesmerised. 


Celebrating not only CNY but also emphasising on the beginning of spring. With a fresh and modern approach of pop art illustration including elements that reflect flower blossoming, year of the pig and sparkles of joy.

Collaborating with local illustrator to create assets, photographer for product shoots, animator to produce several videos designated for in-store displays, to illustrate the energy of celebration with seamless transitions between hero products that are brought to life, with unending flow of visuals that kept viewers mesmerised. 


Celebrating not only CNY but also emphasising on the beginning of spring. With a fresh and modern approach of pop art illustration including elements that reflect flower blossoming, year of the pig and sparkles of joy.

Collaborating with local illustrator to create assets, photographer for product shoots, animator to produce several videos designated for in-store displays, to illustrate the energy of celebration with seamless transitions between hero products that are brought to life, with unending flow of visuals that kept viewers mesmerised. 


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The output also included a collection of offline prints for retail window design, product sleeves, Chinese red packet, blessing banners, stickers, gift box, influencer guide, visual merchanding and social posts. Every country was able to roll out and adapt to their local markets in their own language, all the while retaining brand consistency across the entire APAC region.

The output also included a collection of offline prints for retail window design, product sleeves, Chinese red packet, blessing banners, stickers, gift box, influencer guide, visual merchanding and social posts. Every country was able to roll out and adapt to their local markets in their own language, all the while retaining brand consistency across the entire APAC region.

The output also included a collection of offline prints for retail window design, product sleeves, Chinese red packet, blessing banners, stickers, gift box, influencer guide, visual merchanding and social posts. Every country was able to roll out and adapt to their local markets in their own language, all the while retaining brand consistency across the entire APAC region.

The output also included a collection of offline prints for retail window design, product sleeves, Chinese red packet, blessing banners, stickers, gift box, influencer guide, visual merchanding and social posts. Every country was able to roll out and adapt to their local markets in their own language, all the while retaining brand consistency across the entire APAC region.

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