Clarins Travel Retail Campaign

Clarins Travel Retail Campaign

CLIENT / CLARINS APAC / 2018

CLIENT / CLARINS APAC / 2018

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Makeup is the fastest growing category in Travel Retail APAC. The buoyant makeup market and consumer interest makes it a must for Clarins to accelerate its Asian presence in this category. Create a digital activation as Clarins’ makeup portfolio was not carried in Asian countries, thus low awareness and consideration in the region. Clarins needed to introduce the makeup line and the hero products to Chinese Travel Retail consumers and develop a simple yet effective engagement idea to get them to try and ultimately purchase makeup products at key Travel Retail stores.

Makeup is the fastest growing category in Travel Retail APAC. The buoyant makeup market and consumer interest makes it a must for Clarins to accelerate its Asian presence in this category. Create a digital activation as Clarins’ makeup portfolio was not carried in Asian countries, thus low awareness and consideration in the region. Clarins needed to introduce the makeup line and the hero products to Chinese Travel Retail consumers and develop a simple yet effective engagement idea to get them to try and ultimately purchase makeup products at key Travel Retail stores.

Makeup is the fastest growing category in Travel Retail APAC. The buoyant makeup market and consumer interest makes it a must for Clarins to accelerate its Asian presence in this category. Create a digital activation as Clarins’ makeup portfolio was not carried in Asian countries, thus low awareness and consideration in the region. Clarins needed to introduce the makeup line and the hero products to Chinese Travel Retail consumers and develop a simple yet effective engagement idea to get them to try and ultimately purchase makeup products at key Travel Retail stores.

Makeup is the fastest growing category in Travel Retail APAC. The buoyant makeup market and consumer interest makes it a must for Clarins to accelerate its Asian presence in this category. Create a digital activation as Clarins’ makeup portfolio was not carried in Asian countries, thus low awareness and consideration in the region. Clarins needed to introduce the makeup line and the hero products to Chinese Travel Retail consumers and develop a simple yet effective engagement idea to get them to try and ultimately purchase makeup products at key Travel Retail stores.

Makeup is the fastest growing category in Travel Retail APAC. The buoyant makeup market and consumer interest makes it a must for Clarins to accelerate its Asian presence in this category. Create a digital activation as Clarins’ makeup portfolio was not carried in Asian countries, thus low awareness and consideration in the region. Clarins needed to introduce the makeup line and the hero products to Chinese Travel Retail consumers and develop a simple yet effective engagement idea to get them to try and ultimately purchase makeup products at key Travel Retail stores.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Art + Concept + Design)

UX Strategy & Mapping

Content Creation

UI Design

English Copywriting 

Visual QA

Creative Direction
(Art + Concept + Design)

UX Strategy & Mapping

Content Creation

UI Design

English Copywriting 

Visual QA

Creative Direction
(Art + Concept + Design)

UX Strategy & Mapping

Content Creation

UI Design

English Copywriting 

Visual QA

Creative Direction (Art + Concept + Design)

UX Strategy & Mapping

Content Creation

UI Design

English Copywriting 

Visual QA

Creative Direction
(Art + Concept + Design)

UX Strategy & Mapping

Content Creation

UI Design

English Copywriting

Visual QA

1

THE IDEA

THE IDEA

THE IDEA

THE IDEA

THE IDEA

As a brand, Clarins is a pioneer in the fields of plant science and technology. And the Clarins fans trust the brand already on their skincare for its safe and natural ingredients as the healthy choice and the brand that takes care. With this in mind, a simple game was created for this activation with the objective of educating consumers on its natural plant extracts and benefits on their makeup collection, with a fun and playful visual storytelling on products that are "Powered by Plants".

As a brand, Clarins is a pioneer in the fields of plant science and technology. And the Clarins fans trust the brand already on their skincare for its safe and natural ingredients as the healthy choice and the brand that takes care. With this in mind, a simple game was created for this activation with the objective of educating consumers on its natural plant extracts and benefits on their makeup collection, with a fun and playful visual storytelling on products that are "Powered by Plants".

As a brand, Clarins is a pioneer in the fields of plant science and technology. And the Clarins fans trust the brand already on their skincare for its safe and natural ingredients as the healthy choice and the brand that takes care. With this in mind, a simple game was created for this activation with the objective of educating consumers on its natural plant extracts and benefits on their makeup collection, with a fun and playful visual storytelling on products that are "Powered by Plants".

As a brand, Clarins is a pioneer in the fields of plant science and technology. And the Clarins fans trust the brand already on their skincare for its safe and natural ingredients as the healthy choice and the brand that takes care. With this in mind, a simple game was created for this activation with the objective of educating consumers on its natural plant extracts and benefits on their makeup collection, with a fun and playful visual storytelling on products that are "Powered by Plants".

As a brand, Clarins is a pioneer in the fields of plant science and technology. And the Clarins fans trust the brand already on their skincare for its safe and natural ingredients as the healthy choice and the brand that takes care. With this in mind, a simple game was created for this activation with the objective of educating consumers on its natural plant extracts and benefits on their makeup collection, with a fun and playful visual storytelling on products that are "Powered by Plants".

2

Targeting Chinese Travel Retail consumers who travel within APAC region, the game was also designed to tie in with travel in mind.
With media touchpoints from Weibo and WeChat to banner ads with China's biggest online travel agency Ctrip. The game offered a seamless experience as well as animations and transitions to add to a flawless user experience.

Targeting Chinese Travel Retail consumers who travel within APAC region, the game was also designed to tie in with travel in mind.
With media touchpoints from Weibo and WeChat to banner ads with China's biggest online travel agency Ctrip. The game offered a seamless experience as well as animations and transitions to add to a flawless user experience.

Targeting Chinese Travel Retail consumers who travel within APAC region, the game was also designed to tie in with travel in mind.
With media touchpoints from Weibo and WeChat to banner ads with China's biggest online travel agency Ctrip. The game offered a seamless experience as well as animations and transitions to add to a flawless user experience.

Targeting Chinese Travel Retail consumers who travel within APAC region, the game was also designed to tie in with travel in mind.
With media touchpoints from Weibo and WeChat to banner ads with China's biggest online travel agency Ctrip. The game offered a seamless experience as well as animations and transitions to add to a flawless user experience.

Targeting Chinese Travel Retail consumers who travel within APAC region, the game was also designed to tie in with travel in mind.
With media touchpoints from Weibo and WeChat to banner ads with China's biggest online travel agency Ctrip. The game offered a seamless experience as well as animations and transitions to add to a flawless user experience.

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User journey mapped out with detailed wireframes to translate into UI design.
Thoughtful micro interactions were then implenmented to enhance user experierence and leave with a positive brand impression.

User journey mapped out with detailed wireframes to translate into UI design.
Thoughtful micro interactions were then implenmented to enhance user experierence and leave with a positive brand impression.

User journey mapped out with detailed wireframes to translate into UI design. Thoughtful micro interactions were then implenmented to enhance user experierence and leave with a positive brand impression.

User journey mapped out with detailed wireframes to translate into UI design.
Thoughtful micro interactions were then implenmented to enhance user experierence and leave with a positive brand impression.

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