Carte Noire

Carte Noire

CLIENT / CARTE NOIRE FRANCE & EUROPE / 2013 - 2016

CLIENT / CARTE NOIRE FRANCE & EUROPE / 2013 - 2016

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Establish a digital presence and modernise branding to take a traditionally brick-and-mortar retail business online. Define digital strategies and value proposition for marketing operation, activations that aligned with OOH campaigns, create new design direction and branded content to elevate impression, increase awareness and customer return rate. So that not only Carte Noire could become the go to coffee brand for consumers in France but also in other European countries.

Establish a digital presence and modernise branding to take a traditionally brick-and-mortar retail business online. Define digital strategies and value proposition for marketing operation, activations that aligned with OOH campaigns, create new design direction and branded content to elevate impression, increase awareness and customer return rate. So that not only Carte Noire could become the go to coffee brand for consumers in France but also in other European countries.

Establish a digital presence and modernise branding to take a traditionally brick-and-mortar retail business online. Define digital strategies and value proposition for marketing operation, activations that aligned with OOH campaigns, create new design direction and branded content to elevate impression, increase awareness and customer return rate. So that not only Carte Noire could become the go to coffee brand for consumers in France but also in other European countries.

Establish a digital presence and modernise branding to take a traditionally brick-and-mortar retail business online. Define digital strategies and value proposition for marketing operation, activations that aligned with OOH campaigns, create new design direction and branded content to elevate impression, increase awareness and customer return rate. So that not only Carte Noire could become the go to coffee brand for consumers in France but also in other European countries.

Establish a digital presence and modernise branding to take a traditionally brick-and-mortar retail business online. Define digital strategies and value proposition for marketing operation, activations that aligned with OOH campaigns, create new design direction and branded content to elevate impression, increase awareness and customer return rate. So that not only Carte Noire could become the go to coffee brand for consumers in France but also in other European countries.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Art Direction
(Concept + Design)

Branded Content

Brand Strategy

eCRM

UX Mapping

UI Design 

Visual QA

Art Direction
(Concept + Design)

Branded Content

Brand Strategy

eCRM

UX Mapping

UI Design 

Visual QA

Art Direction (Concept + Design)

Branded Content

Brand Strategy

eCRM

UX Mapping

UI Design 

Visual QA

Art Direction (Concept + Design)

Branded Content

Brand Strategy

eCRM

UX Mapping

UI Design 

Visual QA

Art Direction (Concept + Design)

Branded Content

Brand Strategy

eCRM

UX Mapping

UI Design 

Visual QA

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THE RESULT

THE RESULT

THE RESULT

THE RESULT

THE RESULT

The task spanned over more than 2 years of ongoing brand development and roadmap planning. By designing a new digital language, visual identity and create branded content for membership, e-commerce website, newsletter, social content and business strategies with Amazon that took the brand forward and to help phase out an outdated image. Not only this helped to maximise brand impression but it also raised brand awareness online, elevated a retail brand that could rival with other premium coffee giants.

The task spanned over more than 2 years of ongoing brand development and roadmap planning. By designing a new digital language, visual identity and create branded content for membership, e-commerce website, newsletter, social content and business strategies with Amazon that took the brand forward and to help phase out an outdated image. Not only this helped to maximise brand impression but it also raised brand awareness online, elevated a retail brand that could rival with other premium coffee giants.

The task spanned over more than 2 years of ongoing brand development and roadmap planning. By designing a new digital language, visual identity and create branded content for membership, e-commerce website, newsletter, social content and business strategies with Amazon that took the brand forward and to help phase out an outdated image. Not only this helped to maximise brand impression but it also raised brand awareness online, elevated a retail brand that could rival with other premium coffee giants.

The task spanned over more than 2 years of ongoing brand development and roadmap planning. By designing a new digital language, visual identity and create branded content for membership, e-commerce website, newsletter, social content and business strategies with Amazon that took the brand forward and to help phase out an outdated image. Not only this helped to maximise brand impression but it also raised brand awareness online, elevated a retail brand that could rival with other premium coffee giants.

The task spanned over more than 2 years of ongoing brand development and roadmap planning. By designing a new digital language, visual identity and create branded content for membership, e-commerce website, newsletter, social content and business strategies with Amazon that took the brand forward and to help phase out an outdated image. Not only this helped to maximise brand impression but it also raised brand awareness online, elevated a retail brand that could rival with other premium coffee giants.

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Part of the content push was to create an online exclusive for the membership program to increase loyalty and develop a deeper relationship. Not only offering promos and products but also to connect with members emotionally through compelling stories. Collaborated with photographer and videographer Roman Jehanno, the bi-monthly newsletter featured local artists who are passionate for their craft the same way the brand cares for their coffee. Driving the narrative of craftmanship and savoir-faire, the production captured the moment of intensity of these artists at work that paired with the intensity of the coffee capsules.

Part of the content push was to create an online exclusive for the membership program to increase loyalty and develop a deeper relationship. Not only offering promos and products but also to connect with members emotionally through compelling stories. Collaborated with photographer and videographer Roman Jehanno, the bi-monthly newsletter featured local artists who are passionate for their craft the same way the brand cares for their coffee. Driving the narrative of craftmanship and savoir-faire, the production captured the moment of intensity of these artists at work that paired with the intensity of the coffee capsules.

Part of the content push was to create an online exclusive for the membership program to increase loyalty and develop a deeper relationship. Not only offering promos and products but also to connect with members emotionally through compelling stories. Collaborated with photographer and videographer Roman Jehanno, the bi-monthly newsletter featured local artists who are passionate for their craft the same way the brand cares for their coffee. Driving the narrative of craftmanship and savoir-faire, the production captured the moment of intensity of these artists at work that paired with the intensity of the coffee capsules.

Part of the content push was to create an online exclusive for the membership program to increase loyalty and develop a deeper relationship. Not only offering promos and products but also to connect with members emotionally through compelling stories. Collaborated with photographer and videographer Roman Jehanno, the bi-monthly newsletter featured local artists who are passionate for their craft the same way the brand cares for their coffee. Driving the narrative of craftmanship and savoir-faire, the production captured the moment of intensity of these artists at work that paired with the intensity of the coffee capsules.

Part of the content push was to create an online exclusive for the membership program to increase loyalty and develop a deeper relationship. Not only offering promos and products but also to connect with members emotionally through compelling stories. Collaborated with photographer and videographer Roman Jehanno, the bi-monthly newsletter featured local artists who are passionate for their craft the same way the brand cares for their coffee. Driving the narrative of craftmanship and savoir-faire, the production captured the moment of intensity of these artists at work that paired with the intensity of the coffee capsules.

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A new e-commerce website was built for France and also served as the responsive template for global to help scale their online business. A streamlined UX journey was designed with CMS for easy content updating, along with a new brand palette, visual assets and product videos for an immersive user experience. Custom features like image recoginition allowed users to scan their favourite coffee and redeem on their next purchase. With each online payment the members can add value in their coffee journey and earn points to win gifts and ultimately become a brand ambassador with exclusive incentives.

A new e-commerce website was built for France and also served as the responsive template for global to help scale their online business. A streamlined UX journey was designed with CMS for easy content updating, along with a new brand palette, visual assets and product videos for an immersive user experience. Custom features like image recoginition allowed users to scan their favourite coffee and redeem on their next purchase. With each online payment the members can add value in their coffee journey and earn points to win gifts and ultimately become a brand ambassador with exclusive incentives.

A new e-commerce website was built for France and also served as the responsive template for global to help scale their online business. A streamlined UX journey was designed with CMS for easy content updating, along with a new brand palette, visual assets and product videos for an immersive user experience. Custom features like image recoginition allowed users to scan their favourite coffee and redeem on their next purchase. With each online payment the members can add value in their coffee journey and earn points to win gifts and ultimately become a brand ambassador with exclusive incentives.

A new e-commerce website was built for France and also served as the responsive template for global to help scale their online business. A streamlined UX journey was designed with CMS for easy content updating, along with a new brand palette, visual assets and product videos for an immersive user experience. Custom features like image recoginition allowed users to scan their favourite coffee and redeem on their next purchase. With each online payment the members can add value in their coffee journey and earn points to win gifts and ultimately become a brand ambassador with exclusive incentives.

A new e-commerce website was built for France and also served as the responsive template for global to help scale their online business. A streamlined UX journey was designed with CMS for easy content updating, along with a new brand palette, visual assets and product videos for an immersive user experience. Custom features like image recoginition allowed users to scan their favourite coffee and redeem on their next purchase. With each online payment the members can add value in their coffee journey and earn points to win gifts and ultimately become a brand ambassador with exclusive incentives.

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