Carte Noire France — Intensity Creators

Carte Noire France — Intensity Creators

CRM Campaign & Branded Content Series | Social, Website, Email

CRM Campaign & Branded Content Series | Social, Website, Email

To strengthen Carte Noire's community and expand their membership base, we launched a year-long content series featuring 10 French artists, each embodying a different intensity level from the coffee capsule range. The series showcased each artist's craft and passion, reflecting the brand's commitment to excellence, while offering exclusive limited-edition giveaways of artist-created or curated pieces available only to members—rewarding loyalty while creating compelling incentives for new registrations. By combining artistic storytelling with tangible rewards, the campaign not only drove new sign-ups but also deepened engagement.

To strengthen Carte Noire's community and expand their membership base, we launched a year-long content series featuring 10 French artists, each embodying a different intensity level from the coffee capsule range. The series showcased each artist's craft and passion, reflecting the brand's commitment to excellence, while offering exclusive limited-edition giveaways of artist-created or curated pieces available only to members—rewarding loyalty while creating compelling incentives for new registrations.

Multi-format Storytelling

Multi-format Storytelling