Carte Noire France — Intensity Creators

Overview

As part of the digital strategy, a content series was created aiming to deepen engagement and foster loyalty among existing members while also attracting new recruits. Each installment showcased an inspirational creator story, paired with an intensity from the newly launched capsule collection. Through the focus on the creator's passion and craft, the content reflected the brand's values and its commitment to excellence.

Role - Digital Art Director
Concept Development
Art Direction (Photography, Film)
VIsual Design
Production + Post Production Oversight (Photography, Film)
Project Lead

Project
CRM Campaign
Branded Content
Social Media

Creative Approach

10 Intensity Creators were selected to participate in our year-long campaign, with each carefully matched to a specific intensity tone that complemented their unique personality and expertise. To add an exclusive touch, we invited our social media followers to join our membership for a chance to win each creator's unique creation. Existing members gained instant access to exclusive content and opportunities to win through newsletters.

Campaign Assets

Both still photography and film were used to ensure individual stories and craft were captured in the most compelling way.

Project Team — Proximity BBDO
Audrey Tamic, Claire Dupin, Laureen Laquier, Marie Audran

Photographer and Director
Roman Jehanno