evian Global — Heatwave

evian Global — Heatwave

evian Global — Heatwave

Campaign Art Direction | Retail, website, e-commerce, social media

Photography art direction of the brand's summer imagery, designed to amplify its lifestyle appeal across global markets. Inspired by the cult aesthetics of the 90s, the visuals captured the refreshing sensation of cooling down, elevating the entire product range into a true summer icon. 

Photography art direction of the brand's summer imagery, designed to amplify its lifestyle appeal across global markets. Inspired by the cult aesthetics of the 90s, the visuals captured the refreshing sensation of cooling down, elevating the entire product range into a true summer icon. 

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BTS: Shot at St Martin Canal in Paris on a chilly and cloudy day, our small crew enduring the opposite of a heatwave.

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My Role — Creative Director @In-House
Concept Development
Moodboard Creation
Art Direction (casting, photography)
Production and Post-production Supervision
Team and Stakeholder Management

The Team
Photographer — Alejandra Hauser