evian+ Sparkling — Refresh Your Body and Mind

Overview

A campaign to introduce Evian's first sparkling drink in the US and Canada. The aim was to differentiate it from other fizzy beverages by highlighting its unique product benefits.

Focusing on the "mind-feeding" element, the visual concept depicts the transition from blur to sharp, symbolising cognitive transformation. Colorful spheres were integrated to represent both the sparkling nature and diverse flavors. The result is a versatile design system that effectively mirrors the unique advantages of evian+ across various platforms, including D/OOH, website, OLV, packaging, POS, display, and social media.

Role - Creative Direction
Strategy Development
Concept Development
Art Direction (Photography, Motion Storyboard, Film)
Graphic Design
Production + Post Production Oversight (Photography, Motion Design, Film, Campaign Toolkit)
Team Management
Project Lead
Client Management

Project
Product Launch Campaign
Campaign Identity

BTS: these cans were shot in a studio and not 3D rendered.

Project Team
 Jeremy Raimboux