Integrated Campaign, Campaign Identity | Print, Display, Social, Campaign Toolkit

A product launch for evian’s first-ever flavored sparkling water, introduced in the US and Canada. The goal was to distinguish evian+ from other fizzy beverages by emphasizing its mineral origin and added functional benefits—including magnesium and zinc, known to support cognitive performance.

The visual concept was centered on the idea of mental clarity. A transition from blur to sharpness symbolized the shift from foggy to focused, enhanced by flavor-coded spheres to reflect both the sparkling sensation and vibrant taste cues. This design system extended across every touchpoint—D/OOH, website, social, packaging, retail, and POS—forming a cohesive and scalable campaign toolkit tailored for North American markets.

A comprehensive toolkit was developed to support rollout across markets, providing modular layouts, key visuals, messaging hierarchies, and POS templates. Designed to maintain brand consistency while allowing regional flexibility, the toolkit served as a guide for all digital, retail, and social applications.

Shot in a studio and not 3D or AI rendered.

My Role — Creative Director @In-House
Strategy Development
Concept Development
Art Direction (Photography, Motion Storyboard, Film)
Production + Post Production Oversight (Photography, Motion Design, Film, Campaign Toolkit)
Team & Stakeholder Management
Project Lead

The Team — In-House Studio
Jeremy Raimboux