Creative Strategy & Digital Activation | Social, Experiential, Brand Partnerships

Hydration is essential but often overlooked in daily life. As gaming, remote work, and wellness trends surged, evian saw an opportunity to own the conversation around natural hydration—embedding it into modern routines as a lifestyle choice. Through a simple call to action, we aimed to raise health awareness, reinforce evian's hydration credentials, and make drinking water exciting.

The creative framework is structured around—Hydration Culture, Well-being, Product Superiority—these 3 pillars shaped a series of social and digital activations that leveraged evian’s lifestyle appeal to drive engagement and spark global conversations.
The platform’s success turned #StayHydrated into a signature brand asset, still used across global campaigns today, while the Ice Treats content series became evian’s highest-performing organic social engagement to date.

During the peak of the pandemic, social interactions shifted online and virtual gaming was on the rise. Hydration Island was developed for Animal Crossing—designed as an interactive brand space, gamers could engage with hydration experts, unlock exclusive in-game outfits, and participate in hydration quizzes to win real-life merchandise—spreading the message to over 10 million players globally.

For the millions of remote workers spending hours in virtual meetings, #StayHydrated Reminders were designed for Zoom and Cisco Webex, embedding hydration prompts into the schedule, occurring before, after, and during video calls. By creatively using camera-off screens with hydration messages, hydration became a visible and shareable behavior in digital workspaces.

To elevate the product experience, we developed a limited-edition series of frozen treats—a popsicle, sorbet, and kakigori—made purely from mineral water. Our goal was to inspire our global audience to indulge in these refined delights, mirroring the exquisite quality of evian's pristine mineral water. The ice treats series not only drove the highest engagement (+80%) on social channels but also sparked a real tasting experience.

The Result
• #StayHydrated evolved into a long-term brand asset, remaining evian’s signature call to action across global communications.
• The ice treats series remains evian’s highest-performing organic social engagement to date.

My Role — Creative Director @In-House
Creative Strategy & Concept Development
Art Direction
Production Oversight
Team & Stakeholder Management
Project Lead

The Team — In-House Studio
Jeremy Raimboux