Social & PR Activation | Instagram, Facebook, Twitter

In the absence of The Championships during the pandemic, evian transformed its Wimbledon sponsorship into a heartfelt tribute to the UK’s frontline workers. This social-first campaign invited the public to nominate their everyday heroes for VIP Wimbledon experiences—perks usually reserved for celebrities.
By shifting from exclusivity to inclusivity, it became one of the brand’s most meaningful intiatives to date and was renewed for two consecutive years.

The sponsorship shifted to a purpose-led initiative, launching with a custom fresco created by visual artist Clémence Gouy—merging evian and Wimbledon’s brand worlds through the theme of togetherness. The campaign activated across evian and Wimbledon’s channels, PR partnerships, influencers, and athlete ambassador Kyle Edmund. Nominations quickly poured in across platforms, sparking a wave of public engagement and heartfelt stories.

As the tournament resumed, the activation continued. Key workers were hosted at Wimbledon in evian’s VIP suite—transformed by London designer Yinka Ilori into a vibrant, uplifting space celebrating community and resilience. Guests met Kyle Edmund and received a surprise message from Dua Lipa, reinforcing the campaign’s emotional impact and collective spirit.

The Result
• Digital reach of 3.9M, 11K entries, and 68K engagements.
• PR reach of 151M across mainstream, sports, marketing and lifestyle titles (The Sunday Times, Sky Sports, Marie Claire, The Sun, OK, Activate, The Drums).
• Total campaign reach: 155M
• Renewed for two consecutive years, evolving into a signature activation for evian's Wimbledon partnership.

My Role — Creative Director @In-House
Creative Strategy & Concept Development
Art Direction (Key Art, Artist Sourcing)
Production Oversight
Team & Stakeholder Management

The Team — In-House Studio
Jeremy Raimboux

Illustrator
Clemence Gouy