evian social

evian social

CLIENT / DANONE GROUP / 2020 - 2021

CLIENT / DANONE GROUP / 2020-2021

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

Under an unprecedented time with COVID, evian's social strategy had to quickly pivot to reflect our social climate. At the same time position and elevate brand influence through ways of tactics organically to make community relevant content without appearing opportunistic. The content strategy also had to be extremely creative with a limited production budget using only stock images and DIY visual and motion design.

 

THE ASK

To drive conversion especially through peak summer season, and grow brand love with only organic marketing through their lead platform Instagram. Our targeted focus are progressive youths, digital disrupters with interests not only limited to culture, lifestyle and wellbeing but also values social and environmental justices.

Under an unprecedented time with COVID, evian's social strategy had to quickly pivot to reflect our social climate. At the same time position and elevate brand influence through ways of tactics organically to make community relevant content without appearing opportunistic. The content strategy also had to be extremely creative with a limited production budget using only stock images and DIY visual and motion design.

 

THE ASK

To drive conversion especially through peak summer season, and grow brand love with only organic marketing through their lead platform Instagram. Our targeted focus are progressive youths, digital disrupters with interests not only limited to culture, lifestyle and wellbeing but also values social and environmental justices.

Under an unprecedented time with COVID, evian's social strategy had to quickly pivot to reflect our social climate. At the same time position and elevate brand influence through ways of tactics organically to make community relevant content without appearing opportunistic. The content strategy also had to be extremely creative with a limited production budget using only stock images and DIY visual and motion design.

 

THE ASK

To drive conversion especially through peak summer season, and grow brand love with only organic marketing through their lead platform Instagram. Our targeted focus are progressive youths, digital disrupters with interests not only limited to culture, lifestyle and wellbeing but also values social and environmental justices.

Under an unprecedented time with COVID, evian's social strategy had to quickly pivot to reflect our social climate. At the same time position and elevate brand influence through ways of tactics organically to make community relevant content without appearing opportunistic. The content strategy also had to be extremely creative with a limited production budget using only stock images and DIY visual and motion design.

 

THE ASK

To drive conversion especially through peak summer season, and grow brand love with only organic marketing through their lead platform Instagram. Our targeted focus are progressive youths, digital disrupters with interests not only limited to cultulre, lifestyle and wellbeing but also values social and environmental justices.

Under an unprecedented time with COVID, evian's social strategy had to quickly pivot to reflect our social climate. At the same time position and elevate brand influence through ways of tactics organically to make community relevant content without appearing opportunistic. The content strategy also had to be extremely creative with a limited production budget using only stock images and DIY visual and motion design.

 

THE ASK

To drive conversion especially through peak summer season, and grow brand love with only organic marketing through their lead platform Instagram. Our targeted focus are progressive youths, digital disrupters with interests not only limited to cultulre, lifestyle and wellbeing but also values social and environmental justices.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Concept + Art & Design)

Content Strategy & Planning

Account Management 

Project Management

Traffic Management 

Production Planning 

Visual QA

Creative Direction
(Concept + Art & Design)

Content Strategy & Planning

Account Management 

Project Management

Traffic Management 

Production Planning 

Visual QA

Creative Direction
(Concept + Art & Design)

Content Strategy & Planning

Account Management 

Project Management

Traffic Management 

Production Planning 

Visual QA

Creative Direction (Concept + Art & Design)

Content Strategy & Planning

Account Management 

Project Management

Traffic Management 

Production Planning
 
Visual QA

Creative Direction
(Concept + Art & Design)

Content Strategy & Planning

Account Management

Project Management

Traffic Management

Production Planning

Visual QA

THE OPPORTUNITY

THE OPPORTUNITY

THE OPPORTUNITY

THE OPPORTUNITY

Position evian to be the #1 hydration choice and a category leader while still retaining cultural street cred. Natural mineral water has benefits and natural composition, naturality is the fundamental importance to positive living for holistic well-being enthusiasts. Our lifestyles are going through a drastic change and 'taking care of ourselves' is the most important message of the year. It is essential to our mission to build a healthier culture with positive content and own natural hydration through social.

Position evian to be the #1 hydration choice and a category leader while still retaining cultural street cred. Natural mineral water has benefits and natural composition, naturality is the fundamental importance to positive living for holistic well-being enthusiasts. Our lifestyles are going through a drastic change and 'taking care of ourselves' is the most important message of the year. It is essential to our mission to build a healthier culture with positive content and own natural hydration through social.

Position evian to be the #1 hydration choice and a category leader while still retaining cultural street cred. Natural mineral water has benefits and natural composition, naturality is the fundamental importance to positive living for holistic well-being enthusiasts. Our lifestyles are going through a drastic change and 'taking care of ourselves' is the most important message of the year. It is essential to our mission to build a healthier culture with positive content and own natural hydration through social.

Position evian to be the #1 hydration choice and a category leader while still retaining cultural street cred. Natural mineral water has benefits and natural composition, naturality is the fundamental importance to positive living for holistic well-being enthusiasts. Our lifestyles are going through a drastic change and 'taking care of ourselves' is the most important message of the year. It is essential to our mission to build a healthier culture with positive content and own natural hydration through social.

bts1

BTS featuring diverse casting, shoot for summer heatwave content series to hero different evian products.

BTS featuring diverse casting, shoot for summer heatwave content series to hero different evian products.

BTS featuring diverse casting, shoot for summer heatwave content series to hero different evian products.

bts2

THE APPROACH

THE OPPORTUNITY

THE OPPORTUNITY

THE APPROACH

Focusing on owning #StayHydrated as our key message and creative platform. We've not only heroed products but also highlighted the health benefits, empowered the consumer to easily understand the importance of quality hydration to become the ultimate lifestyle choice.

We've tailored our content by understanding the demographic, audience interests and conduct content auditing. This allowed us to set our KPIs and track performance through analytics, adjust content accordingly to ensure a progressive and steady growth. 
With defined content pillars on culture and wellbeing, our content streams delved into new categories that introduced our audience to food and heatwave series, contextually designed to summer, without forgetting to always stay on top with reactive content to support our communities. 

The art direction featured bold and clean typography with clear hierarchy to show off original design and photography. Keeping pink visual cues that are ownable and bold, with an eye catching chromatic gradient to boost a summer look that's minimal, modern and fresh with geometric graphic elements to support the visual personality.

Focusing on owning #StayHydrated as our key message and creative platform. We've not only heroed products but also highlighted the health benefits, empowered the consumer to easily understand the importance of quality hydration to become the ultimate lifestyle choice.

We've tailored our content by understanding the demographic, audience interests and conduct content auditing. This allowed us to set our KPIs and track performance through analytics, adjust content accordingly to ensure a progressive and steady growth. 
With defined content pillars on culture and wellbeing, our content streams delved into new categories that introduced our audience to food and heatwave series, contextually designed to summer, without forgetting to always stay on top with reactive content to support our communities. 

The art direction featured bold and clean typography with clear hierarchy to show off original design and photography. Keeping pink visual cues that are ownable and bold, with an eye catching chromatic gradient to boost a summer look that's minimal, modern and fresh with geometric graphic elements to support the visual personality.

Focusing on owning #StayHydrated as our key message and creative platform. We've not only heroed products but also highlighted the health benefits, empowered the consumer to easily understand the importance of quality hydration to become the ultimate lifestyle choice.

We've tailored our content by understanding the demographic, audience interests and conduct content auditing. This allowed us to set our KPIs and track performance through analytics, adjust content accordingly to ensure a progressive and steady growth. 
With defined content pillars on culture and wellbeing, our content streams delved into new categories that introduced our audience to food and heatwave series, contextually designed to summer, without forgetting to always stay on top with reactive content to support our communities. 

The art direction featured bold and clean typography with clear hierarchy to show off original design and photography. Keeping pink visual cues that are ownable and bold, with an eye catching chromatic gradient to boost a summer look that's minimal, modern and fresh with geometric graphic elements to support the visual personality.

Focusing on owning #StayHydrated as our key message and creative platform. We've not only heroed products but also highlighted the health benefits, empowered the consumer to easily understand the importance of quality hydration to become the ultimate lifestyle choice.

We've tailored our content by understanding the demographic, audience interests and conduct content auditing. This allowed us to set our KPIs and track performance through analytics, adjust content accordingly to ensure a progressive and steady growth. 
With defined content pillars on culture and wellbeing, our content streams delved into new categories that introduced our audience to food and heatwave series, contextually designed to summer, without forgetting to always stay on top with reactive content to support our communities. 

The art direction featured bold and clean typography with clear hierarchy to show off original design and photography. Keeping pink visual cues that are ownable and bold, with an eye catching chromatic gradient to boost a summer look that's minimal, modern and fresh with geometric graphic elements to support the visual personality.

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Instagram grid before

Instagram grid before

Instagram grid before

evian_social_grid_before

The overall grid before was aesthetically pleasing but lacked contextual narrative, thus decreased value to brand content with an abundance of product/promotional posts. Heavily relied on influencers to drive engagement with lack of diversity, as well as visual inconsistency in art direction, typography and graphic design. 

The new grid brought a fresh visual approach and unique content ideas tailored to summer without losing brand identity. Heroed products in a contextual setting and creatively reimagined products in a fun, refreshing way that's less in your face.

The overall grid before was aesthetically pleasing but lacked contextual narrative, thus decreased value to brand content with an abundance of product/promotional posts. Heavily relied on influencers to drive engagement with lack of diversity, as well as visual inconsistency in art direction, typography and graphic design. 

The new grid brought a fresh visual approach and unique content ideas tailored to summer without losing brand identity. Heroed products in a contextual setting and creatively reimagined products in a fun, refreshing way that's less in your face.

The overall grid before was aesthetically pleasing but lacked contextual narrative, thus decreased value to brand content with an abundance of product/promotional posts. Heavily relied on influencers to drive engagement with lack of diversity, as well as visual inconsistency in art direction, typography and graphic design. 

The new grid brought a fresh visual approach and unique content ideas tailored to summer without losing brand identity. Heroed products in a contextual setting and creatively reimagined products in a fun, refreshing way that's less in your face.

Instagram grid after

Instagram grid after

Instagram grid after

evian_social_grid

Q3 KPI

insta

5k

followers gained, compared to 2k gained in Q2.

followers gained, compared to 2k gained in Q2.

followers gained, compared to 2k gained in Q2.

followers gained, compared to 2k gained in Q2.

followers gained, compared to 2k gained in Q2.

732%

732%

impressions gained, compared to -81.1% in Q2.

impressions gained, compared to -81.1% in Q2.

impressions gained, compared to -81.1% in Q2.

impressions gained, compared to -81.1% in Q2.

7.1%

7.1%

average engagement, compared to 5.5% in Q2.

average engagement, compared to 5.5% in Q2.

average engagement, compared to 5.5% in Q2.

average engagement, compared to 5.5% in Q2.

THE RESULT

Our #StayHydrated summer activation was not only successful across reach and engagement on Instagram, but also proved to be the best performed content of the year without boost or through influencers. 

We've continued to provide creative support for evian's long term vision to be the leader in sustainability and innovation, by building content to promote a conscious culture, shed light on their efforts and the journey to become a purpose driven brand. We've developed digestible narrative on hard topics in sustainability to raise awareness in protecting the planet, and position the brand that has always championed innovation and design through cultural relevance on social.

THE RESULT

Our #StayHydrated summer activation was not only successful across reach and engagement on Instagram, but also proved to be the best performed content of the year without boost or through influencers. 

We've continued to provide creative support for evian's long term vision to be the leader in sustainability and innovation, by building content to promote a conscious culture, shed light on their efforts and the journey to become a purpose driven brand. We've developed digestible narrative on hard topics in sustainability to raise awareness in protecting the planet, and position the brand that has always championed innovation and design through cultural relevance on social.

THE RESULT

Our #StayHydrated summer activation was not only successful across reach and engagement on Instagram, but also proved to be the best performed content of the year without boost or through influencers. 

We've continued to provide creative support for evian's long term vision to be the leader in sustainability and innovation, by building content to promote a conscious culture, shed light on their efforts and the journey to become a purpose driven brand. We've developed digestible narrative on hard topics in sustainability to raise awareness in protecting the planet, and position the brand that has always championed innovation and design through cultural relevance on social.

THE RESULT

Our #StayHydrated summer activation was not only successful across reach and engagement on Instagram, but also proved to be the best performed content of the year without boost or through influencers. 

We've continued to provide creative support for evian's long term vision to be the leader in sustainability and innovation, by building content to promote a conscious culture, shed light on their efforts and the journey to become a purpose driven brand. We've developed digestible narrative on hard topics in sustainability to raise awareness in protecting the planet, and position the brand that has always championed innovation and design through cultural relevance on social.

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