Krug

Krug

CLIENT / KRUG FRANCE / 2015-2016

CLIENT / KRUG FRANCE / 2015-2016

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Create additional content for the global website following the digital strategy for Krug iD, a unique number embedded on each champagne bottle that allowed users to scan and learn about the bottle. Making Krug iD a central point of the entire communication online and offline, to give users a real sense of value and experience out of each bottle.

Create additional content for the global website following the digital strategy for Krug iD, a unique number embedded on each champagne bottle that allowed users to scan and learn about the bottle. Making Krug iD a central point of the entire communication online and offline, to give users a real sense of value and experience out of each bottle.

Create additional content for the global website following the digital strategy for Krug iD, a unique number embedded on each champagne bottle that allowed users to scan and learn about the bottle. Making Krug iD a central point of the entire communication online and offline, to give users a real sense of value and experience out of each bottle.

Create additional content for the global website following the digital strategy for Krug iD, a unique number embedded on each champagne bottle that allowed users to scan and learn about the bottle. Making Krug iD a central point of the entire communication online and offline, to give users a real sense of value and experience out of each bottle.

Create additional content for the global website following the digital strategy for Krug iD, a unique number embedded on each champagne bottle that allowed users to scan and learn about the bottle. Making Krug iD a central point of the entire communication online and offline, to give users a real sense of value and experience out of each bottle.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Art Direction
(Concept + Design)

UI Design

UX Mapping 

Visual QA

Art Direction
(Concept + Design)

UI Design

UX Mapping 

Visual QA

Art Direction
(Concept + Design)

UI Design

UX Mapping 

Visual QA

Art Direction (Concept + Design)

UI Design

UX Mapping 

Visual QA

Art Direction (Concept + Design)

UI Design

UX Mapping 

Visual QA

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THE RESULT

THE RESULT

THE RESULT

THE RESULT

THE RESULT

Scanning Krug iD is only a starting point of the digital journey, not only users can savour their champagne but at the same time can benefit a story that goes with the bottle. Designed for different user groups, whether for champagne connoisseurs or occassional tasters, every bottle has its original journey and exclusive content that elevates the champagne experience. Converting Krug's existing recipe book digitally, each iD bottle is paired with a different food experience with world renowned chefs that inspire and connect users with an emotional value that's elegant and unique.

Scanning Krug iD is only a starting point of the digital journey, not only users can savour their champagne but at the same time can benefit a story that goes with the bottle. Designed for different user groups, whether for champagne connoisseurs or occassional tasters, every bottle has its original journey and exclusive content that elevates the champagne experience. Converting Krug's existing recipe book digitally, each iD bottle is paired with a different food experience with world renowned chefs that inspire and connect users with an emotional value that's elegant and unique.

Scanning Krug iD is only a starting point of the digital journey, not only users can savour their champagne but at the same time can benefit a story that goes with the bottle. Designed for different user groups, whether for champagne connoisseurs or occassional tasters, every bottle has its original journey and exclusive content that elevates the champagne experience. Converting Krug's existing recipe book digitally, each iD bottle is paired with a different food experience with world renowned chefs that inspire and connect users with an emotional value that's elegant and unique.

Scanning Krug iD is only a starting point of the digital journey, not only users can savour their champagne but at the same time can benefit a story that goes with the bottle. Designed for different user groups, whether for champagne connoisseurs or occassional tasters, every bottle has its original journey and exclusive content that elevates the champagne experience. Converting Krug's existing recipe book digitally, each iD bottle is paired with a different food experience with world renowned chefs that inspire and connect users with an emotional value that's elegant and unique.

Scanning Krug iD is only a starting point of the digital journey, not only users can savour their champagne but at the same time can benefit a story that goes with the bottle. Designed for different user groups, whether for champagne connoisseurs or occassional tasters, every bottle has its original journey and exclusive content that elevates the champagne experience. Converting Krug's existing recipe book digitally, each iD bottle is paired with a different food experience with world renowned chefs that inspire and connect users with an emotional value that's elegant and unique.

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The responsive web was created with new content that also featured a digital wine cellar, for users to add their own personal champagne collection and be able to share moments via social platform.

The responsive web was created with new content that also featured a digital wine cellar, for users to add their own personal champagne collection and be able to share moments via social platform.

The responsive web was created with new content that also featured a digital wine cellar, for users to add their own personal champagne collection and be able to share moments via social platform.

The responsive web was created with new content that also featured a digital wine cellar, for users to add their own personal champagne collection and be able to share moments via social platform.

The responsive web was created with new content that also featured a digital wine cellar, for users to add their own personal champagne collection and be able to share moments via social platform.

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