Digital Brand Design & Content Development | Website, Email, Social, Brand Guidelines

A digital transformation for Krug, bringing its luxury identity to life across all online touchpoints, including integration of a unique bottle ID system to transform each champagne moment into a curated journey of flavors, music, and stories. Beyond enhancing the champagne experience, a digital wine cellar was designed to allow users to expand their collections and share memorable moments—fostering deeper brand loyalty.

My Role — Senior Digital Art Director @BBDO
Digital Brand Design
Content Development
Art Direction
Production + Post Oversight
Project Lead

The Team — Proximity BBDO
Audrey Tamic
Ian Swan