Mercedes-Benz

Mercedes-Benz

CLIENT / MERCEDES-BENZ FRANCE / 2015

CLIENT / MERCEDES-BENZ FRANCE / 2015

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Create an appealing user experience for Mercez-Benz's digital showroom, customer care and model selector. To push forward the primary business goal of increasing sales growth, strengthen the brand values and encourage potential customer to choose Mercedes-Benz.

Create an appealing user experience for Mercez-Benz's digital showroom, customer care and model selector. To push forward the primary business goal of increasing sales growth, strengthen the brand values and encourage potential customer to choose Mercedes-Benz.

Create an appealing user experience for Mercez-Benz's digital showroom, customer care and model selector. To push forward the primary business goal of increasing sales growth, strengthen the brand values and encourage potential customer to choose Mercedes-Benz.

Create an appealing user experience for Mercez-Benz's digital showroom, customer care and model selector. To push forward the primary business goal of increasing sales growth, strengthen the brand values and encourage potential customer to choose Mercedes-Benz.

Create an appealing user experience for Mercez-Benz's digital showroom, customer care and model selector. To push forward the primary business goal of increasing sales growth, strengthen the brand values and encourage potential customer to choose Mercedes-Benz.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Concept + Design)

UI Design

UX Mapping

Visual QA

Creative Direction
(Concept + Design)

UI Design

UX Mapping

Quality Control

Creative Direction
(Concept + Design)

UI Design

UX Mapping

Visual QA

Creative Direction (Concept + Design)

UI Design

UX Mapping

Visual QA

Creative Direction (Concept + Design)

UI Design

UX Mapping

Quality Control

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THE RESULT

THE RESULT

THE RESULT

THE RESULT

THE RESULT

Making a decision to purchase a luxury car is an intimate affair that needs to be personal, the wealth of information and content can sometimes be overwhelming that it could potentially lead users to back out purchase. The first step was to create a clear hierarchal structure with a complete UX journey, with an elegant and minimal design that assist users to configure their own desired vehicule, gather them into a wishlist and be able to compare prices between 4 custom vehicules. They can then be contacted by a sales person to move forward with their purchase or simply learn more.

Making a decision to purchase a luxury car is an intimate affair that needs to be personal, the wealth of information and content can sometimes be overwhelming that it could potentially lead users to back out purchase. The first step was to create a clear hierarchal structure with a complete UX journey, with an elegant and minimal design that assist users to configure their own desired vehicule, gather them into a wishlist and be able to compare prices between 4 custom vehicules. They can then be contacted by a sales person to move forward with their purchase or simply learn more.

Making a decision to purchase a luxury car is an intimate affair that needs to be personal, the wealth of information and content can sometimes be overwhelming that it could potentially lead users to back out purchase. The first step was to create a clear hierarchal structure with a complete UX journey, with an elegant and minimal design that assist users to configure their own desired vehicule, gather them into a wishlist and be able to compare prices between 4 custom vehicules. They can then be contacted by a sales person to move forward with their purchase or simply learn more.

Making a decision to purchase a luxury car is an intimate affair that needs to be personal, the wealth of information and content can sometimes be overwhelming that it could potentially lead users to back out purchase. The first step was to create a clear hierarchal structure with a complete UX journey, with an elegant and minimal design that assist users to configure their own desired vehicule, gather them into a wishlist and be able to compare prices between 4 custom vehicules. They can then be contacted by a sales person to move forward with their purchase or simply learn more.

Making a decision to purchase a luxury car is an intimate affair that needs to be personal, the wealth of information and content can sometimes be overwhelming that it could potentially lead users to back out purchase. The first step was to create a clear hierarchal structure with a complete UX journey, with an elegant and minimal design that assist users to configure their own desired vehicule, gather them into a wishlist and be able to compare prices between 4 custom vehicules. They can then be contacted by a sales person to move forward with their purchase or simply learn more.

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