Melco WeChat Campaigns

Melco WeChat Campaigns

CLIENT / MELCO RESORTS & ENTERTAINMENT MACAU / 2017-2018

CLIENT / MELCO RESORTS & ENTERTAINMENT MACAU / 2017-2018

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Create digital campaigns on WeChat to promote Christmas and New Year at Melco's casino resorts. Leveraging on simple incentives to effectively communicate their objectives, to recruit and target mainland Chinese consumers to join their membership at either City of Dreams or Studio City in Macau. 

With consideration and creative challenge of bypassing the gambling censorship imposed in mainland China. 

Create digital campaigns on WeChat to promote Christmas and New Year at Melco's casino resorts. Leveraging on simple incentives to effectively communicate their objectives, to recruit and target mainland Chinese consumers to join their membership at either City of Dreams or Studio City in Macau. 

With consideration and creative challenge of bypassing the gambling censorship imposed in mainland China. 

Create digital campaigns on WeChat to promote Christmas and New Year at Melco's casino resorts. Leveraging on simple incentives to effectively communicate their objectives, to recruit and target mainland Chinese consumers to join their membership at either City of Dreams or Studio City in Macau. 

With consideration and creative challenge of bypassing the gambling censorship imposed in mainland China. 

Create digital campaigns on WeChat to promote Christmas and New Year at Melco's casino resorts. Leveraging on simple incentives to effectively communicate their objectives, to recruit and target mainland Chinese consumers to join their membership at either City of Dreams or Studio City in Macau. 

With consideration and creative challenge of bypassing the gambling censorship imposed in mainland China. 

Create digital campaigns on WeChat to promote Christmas and New Year at Melco's casino resorts. Leveraging on simple incentives to effectively communicate their objectives, to recruit and target mainland Chinese consumers to join their membership at either City of Dreams or Studio City in Macau. 

With consideration and creative challenge of bypassing the gambling censorship imposed in mainland China. 

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Art + Concept + Design)

Content Creation

English Copywriting

UI Design

UX Mapping 

Visual QA

Creative Direction
(Art + Concept + Design)

Content Creation

English Copywriting

UI Design

UX Mapping 

Visual QA

Creative Direction
(Art + Concept + Design)

Content Creation

English Copywriting

UI Design

UX Mapping 

Visual QA

Creative Direction (Art + Concept + Design)

Content Creation

English Copywriting

UI Design

UX Mapping

Visual QA

Creative Direction
(Art + Concept + Design)

Content Creation

English Copywriting

UI Design

UX Mapping 

Visual QA

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THE IDEA

THE IDEA

THE IDEA

THE IDEA

THE IDEA

Macau is the destination for gamblers that rakes in 5 times more gaming revenue than Las Vegas, 2.4 million Chinese visitors who accounts for 90% of gamblers in Macau every month go to these casino resorts for only 2 reasons, either to gamble or to be entertained. As valued members, the WeChat mini-games needed to make visitors feel like they're winners in every game play. These campaigns were created within the WeChat environment with full proof game flow and mechanism, users can scan the QR code on OOH ads to reveal the game, then shake their mobile phones to a Chinese lucky number to reveal their prize using their own mobile device to gamble with every single chance to win. The rewards are then waiting for users to claim at the resort. 

The 2.4 million Chinese visitors who accounts for 90% of gamblers in Macau every month go to these casino resorts for only 2 reasons, either to gamble or to be entertained. As valued members, the WeChat mini-games needed to make visitors feel like they're winners in every game play. These campaigns were created within the WeChat environment with full proof game flow and mechanism, users can scan the QR code on OOH ads to reveal the game, then shake their mobile phones to a Chinese lucky number to reveal their prize using their own mobile device to gamble with every single chance to win. The rewards are then waiting for users to claim at the resort.

Macau is the destination for gamblers that rakes in 5 times more gaming revenue than Las Vegas, 2.4 million Chinese visitors who accounts for 90% of gamblers in Macau every month go to these casino resorts for only 2 reasons, either to gamble or to be entertained. As valued members, the WeChat mini-games needed to make visitors feel like they're winners in every game play. These campaigns were created within the WeChat environment with full proof game flow and mechanism, users can scan the QR code on OOH ads to reveal the game, then shake their mobile phones to a Chinese lucky number to reveal their prize using their own mobile device to gamble with every single chance to win. The rewards are then waiting for users to claim at the resort. 

Macau is the destination for gamblers that rakes in 5 times more gaming revenue than Las Vegas, 2.4 million Chinese visitors who accounts for 90% of gamblers in Macau every month go to these casino resorts for only 2 reasons, either to gamble or to be entertained. As valued members, the WeChat mini-games needed to make visitors feel like they're winners in every game play. These campaigns were created within the WeChat environment with full proof game flow and mechanism, users can scan the QR code on OOH ads to reveal the game, then shake their mobile phones to a Chinese lucky number to reveal their prize using their own mobile device to gamble with every single chance to win. The rewards are then waiting for users to claim at the resort. 

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