NikePlus Membership 2.0

NikePlus Membership

CLIENT / NIKE HONG KONG & GREATER CHINA / 2019

CLIENT / NIKE HONG KONG & GREATER CHINA / 2019

THE ASK

THE ASK

THE ASK

THE ASK

THE ASK

Create a new membership platform for Hong Kong with visual impact.

A brand strategy that positions Nike as everyday sponsor to empower and support members.
Build a targeted user experience from purchasing pattern, collecting behavioral data to provide tailored made offers and services, to further develop and retain relationships that drives mutual growth. Targeting existing Members to the new Membership program, to attract new members (mainly active teenagers and young professionals) and to increase direct sales.

Create a new membership platform for Hong Kong with visual impact.

A brand strategy that positions Nike as everyday sponsor to empower and support members.
Build a targeted user experience from purchasing pattern, collecting behavioral data to provide tailored made offers and services, to further develop and retain relationships that drives mutual growth. Targeting existing Members to the new Membership program, to attract new members (mainly active teenagers and young professionals) and to increase direct sales.

Create a new membership platform for Hong Kong with visual impact.

A brand strategy that positions Nike as everyday sponsor to empower and support members.
Build a targeted user experience from purchasing pattern, collecting behavioral data to provide tailored made offers and services, to further develop and retain relationships that drives mutual growth. Targeting existing Members to the new Membership program, to attract new members (mainly active teenagers and young professionals) and to increase direct sales.

Create a new membership platform for Hong Kong with visual impact.

A brand strategy that positions Nike as everyday sponsor to empower and support members.
Build a targeted user experience from purchasing pattern, collecting behavioral data to provide tailored made offers and services, to further develop and retain relationships that drives mutual growth. Targeting existing Members to the new Membership program, to attract new members (mainly active teenagers and young professionals) and to increase direct sales.

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

INVOLVEMENT

Creative Direction
(Art + Concept + Design)

Brand Strategy 

Visual Identity

Branded Content

eCRM

UX Strategy

UI Design 

Visual QA

Creative Direction
(Art + Concept + Design)

Brand Strategy 

Visual Identity

Branded Content

eCRM

UX Strategy

UI Design

Visual QA

Creative Direction
(Art + Concept + Design)

Brand Strategy 

Visual Identity

Branded Content

eCRM

UX Strategy

UI Design 

Visual QA

Creative Direction (Art + Concept + Design)

Brand Strategy 

Visual Identity

Branded Content

eCRM

UX Strategy

UI Design 

Visual QA

Creative Direction
(Art + Concept + Design)

Brand Strategy 

Visual Identity

Branded Content

eCRM

UX Strategy

UI Design 

Visual QA

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THE IDEA*

THE IDEA*

THE IDEA*

THE IDEA*

THE IDEA*

Locally targeting the city, evoking real emotional value to Hong Kongers by celebrating the landscape, culture and recognising Hong Kong’s disappearing heritage with unique unlocks of the city, featuring architectural highlights to create visual impact and solidifying a strong identity.

Focusing on Team HKG, members who join will be able to gain early access to exclusives, receive relevant product offers and promos based on personal interests and gamifying the city unlocks through collective votes.

Visuals inspired by the colourful city with pastel tones and building shapes, content created not only focused on products, but events with relevancy to Hong Kong that could create a sense of community.

*Pitch won.

Locally targeting the city, evoking real emotional value to Hong Kongers by celebrating the landscape, culture and recognising Hong Kong’s disappearing heritage with unique unlocks of the city, featuring architectural highlights to create visual impact and solidifying a strong identity.

Focusing on Team HKG, members who join will be able to gain early access to exclusives, receive relevant product offers and promos based on personal interests and gamifying the city unlocks through collective votes.

Visuals inspired by the colourful city with pastel tones and building shapes, content created not only focused on products, but events with relevancy to Hong Kong that could create a sense of community.

*Pitch won.

Locally targeting the city, evoking real emotional value to Hong Kongers by celebrating the landscape, culture and recognising Hong Kong’s disappearing heritage with unique unlocks of the city, featuring architectural highlights to create visual impact and solidifying a strong identity.

Focusing on Team HKG, members who join will be able to gain early access to exclusives, receive relevant product offers and promos based on personal interests and gamifying the city unlocks through collective votes.

Visuals inspired by the colourful city with pastel tones and building shapes, content created not only focused on products, but events with relevancy to Hong Kong that could create a sense of community.

*Pitch won.

Locally targeting the city, evoking real emotional value to Hong Kongers by celebrating the landscape, culture and recognising Hong Kong’s disappearing heritage with unique unlocks of the city, featuring architectural highlights to create visual impact and solidifying a strong identity.

Focusing on Team HKG, members who join will be able to gain early access to exclusives, receive relevant product offers and promos based on personal interests and gamifying the city unlocks through collective votes.

Visuals inspired by the colourful city with pastel tones and building shapes, content created not only focused on products, but events with relevancy to Hong Kong that could create a sense of community.

*Pitch won.

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THE RESULT

THE RESULT

THE RESULT

THE RESULT

THE RESULT

Aligned with an overarching global strategy in collaboration with Nike Shanghai, a complete creation of end to end UX journey from online to offline and offline to online. With OOH ads made to target individual neighbourhood to recruit new members and unite as one Team HKG, and receive a one off apparel from Nike. Members with activated geolocation can receive promo notification when a Nike store is nearby.  A responsive membership platform designed from scratch featuring a welcoming landing page with outdoor activity and product suggestions based on weather, crafted with animations peppered through out the user experience. 
A Nike chatbot is also available from product expert or training inspirations that serve as personal coaching pulled from user's interests and data connected to their NTC or NRC app.

Aligned with an overarching global strategy in collaboration with Nike Shanghai, a complete creation of end to end UX journey from online to offline and offline to online. With OOH ads made to target individual neighbourhood to recruit new members and unite as one Team HKG, and receive a one off apparel from Nike. Members with activated geolocation can receive promo notification when a Nike store is nearby.  A responsive membership platform designed from scratch featuring a welcoming landing page with outdoor activity and product suggestions based on weather, crafted with animations peppered through out the user experience. 
A Nike chatbot is also available from product expert or training inspirations that serve as personal coaching pulled from user's interests and data connected to their NTC or NRC app.

Aligned with an overarching global strategy in collaboration with Nike Shanghai, a complete creation of end to end UX journey from online to offline and offline to online. With OOH ads made to target individual neighbourhood to recruit new members and unite as one Team HKG, and receive a one off apparel from Nike. Members with activated geolocation can receive promo notification when a Nike store is nearby.  A responsive membership platform designed from scratch featuring a welcoming landing page with outdoor activity and product suggestions based on weather, crafted with animations peppered through out the user experience. 
A Nike chatbot is also available from product expert or training inspirations that serve as personal coaching pulled from user's interests and data connected to their NTC or NRC app.

Aligned with an overarching global strategy in collaboration with Nike Shanghai, a complete creation of end to end UX journey from online to offline and offline to online. With OOH ads made to target individual neighbourhood to recruit new members and unite as one Team HKG, and receive a one off apparel from Nike. Members with activated geolocation can receive promo notification when a Nike store is nearby.  A responsive membership platform designed from scratch featuring a welcoming landing page with outdoor activity and product suggestions based on weather, crafted with animations peppered through out the user experience. 
A Nike chatbot is also available from product expert or training inspirations that serve as personal coaching pulled from user's interests and data connected to their NTC or NRC app.

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An extensive library of flexible components and templates were also applied on Nike's WeChat mini program for mainland China, that allowed them to quickly and easily build out new pages across the site. Tasked along with a microsite made for Air Max 720 campaign launch.  

An extensive library of flexible components and templates were also applied on Nike's WeChat mini program for mainland China, that allowed them to quickly and easily build out new pages across the site. Tasked along with a microsite made for Air Max 720 campaign launch.  

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RECOGNITION

RECOGNITION

RECOGNITION

RECOGNITION

RECOGNITION

NikePlus Membership won 2 Gold Awards at the Asia E-Commerce in 2019, for Best CRM Campaign and Best Omni-Channel Process. The annual Awards honours the best in the industry of e-tailers, innovations, e-commerce and campaigns in Hong Kong, Macau and Mainland China.

NikePlus Membership won 2 Gold Awards at the Asia E-Commerce in 2019, for Best CRM Campaign and Best Omni-Channel Process. The annual Awards honours the best in the industry of e-tailers, innovations, e-commerce and campaigns in Hong Kong, Macau and Mainland China.

NikePlus Membership won 2 Gold Awards at the Asia E-Commerce in 2019, for Best CRM Campaign and Best Omni-Channel Process. The annual Awards honours the best in the industry of e-tailers, innovations, e-commerce and campaigns in Hong Kong, Macau and Mainland China.

The winning work is based around a locally-relevant online platform and centred around four main benefits that are all tailored to the members shopping behaviour, interests, products, coveted experiences, exclusive rewards and Nike experts. With the aim to connect on a personal level with local athletes whilst reflecting the spirit of Hong Kong. The result is an O2O experience where mobile wallet and geo targeting bridge the gap between offline shopping, retail and Nike membership offerings online.

The winning work is based around a locally-relevant online platform and centred around four main benefits that are all tailored to the members shopping behaviour, interests, products, coveted experiences, exclusive rewards and Nike experts. With the aim to connect on a personal level with local athletes whilst reflecting the spirit of Hong Kong. The result is an O2O experience where mobile wallet and geo targeting bridge the gap between offline shopping, retail and Nike membership offerings online.

The winning work is based around a locally-relevant online platform and centred around four main benefits that are all tailored to the members shopping behaviour, interests, products, coveted experiences, exclusive rewards and Nike experts. With the aim to connect on a personal level with local athletes whilst reflecting the spirit of Hong Kong. The result is an O2O experience where mobile wallet and geo targeting bridge the gap between offline shopping, retail and Nike membership offerings online.

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