Cluizel — La Manufacture

Overview

As part of the global brand positioning, a social strategy was established to ensure alignment. The primary objective was to instantly implement a fresh art direction, evoking a premium feel, and develop engaging content that gives them a voice as a heritage brand. Key pillars and themes were strategically set with educational brand stories, and inspirational content including recipes and creatively styled visuals for seasonally curated products.

While the creative assets were designed social first, versatility was considered to apply across various touchpoints such as websites, print, retail, catalog, and packaging.

Role - Creative Direction
Content Planning
Concept Development
Art Direction (Photography, Videography, Styling)
Graphic Design
Production + Post Oversight
Team Management
Client Management
Project Lead

Project
Social Strategy
Creative Content

Result

Reach, engagement, and uplift across Instagram, Facebook, and Pinterest were substantially increased in merely 1 quarter. Relying solely on organic growth, the new brand positioning and art direction were well-received on social platforms and continue to resonate with the audience with increased interest.

Photographers
Angela di Paolo
Linda Lam

Project Team — Doer
Pauline Picca
Yohan Greck
Julien Veillon